We place your company at the map

Companies increasingly tend to direct efforts towards foreign markets.

The entry into international markets helps companies to develop and grow, not only increasing their turnover, but also favoring the diversification of risk and considerably improving their competitiveness.

Internationalization

At KG we understand the internationalization process as a long-running career in which step by step we managed to establish a brand – product – service in a local market with an appropriate profitability.

Internal analysis

We take as a starting point, the evaluation of internal objectives, capacities and competencies. The organization as a whole, its culture, its structure and economic – financial state, will largely dictate its ability to market its products or services abroad.

External analysis

Analyze and know the market that a priori is intended as a goal, is the vital to successfully internationalize our company. Your understanding is necessary in various fields. The evolution of the market, its value, trends, competitors and its variables will undoubtedly be one of the biggest conditions when making entry decisions, facilitating the adaptation to the market, the knowledge of its consumer, its profile, its habits of consumption and purchase.

No less relevant is the logistics and customs information that will have an impact on the cost of access to that market, as well as the analysis of regulations, registration of products before official bodies, preparation of technical documentation, etc.

Internationalization Plan

From the moment we validate access to an international market, we begin in collaboration with the company’s management, to a strategic planning incorporating all the variables that ensure, within a measured and assumed risk, the success of the introduction in the market.

Validation

Having a theoretical level of certainty that our product or service fits a viable and profitable demand in a market is not enough. The validation process obliges us to test that level of certainty under a measured practice, contacting and exchanging information with potential customers, distributors and being able to validate the different hypotheses arising from previous studies.

Introduction

According to the strategic internationalization model defined, we will prepare the people involved at all levels both in the country of origin and in the country of destination, if any.

At the same time the new internal processes are systematized that will help us to achieve the objectives.

As a last step and if you have decided not to have an initial structure in the target market, KG provides direct representation thus avoiding incurring fixed structure costs. We have extensive experience in the B2B introduction of international markets.

Breakdown

  • 1.

  • 2.

Analysis

Internal: Evaluation of objectives, capacities and competences.

  • Mission / vision.
  • Organization.
  • HR and business culture.
  • Economic – financial structure: documentary credit. Exchange Insurance. Guarantees.

 

External: Market Information

  • Logistic times and costs (Transportation / Customs).
  • Constitution of societies. Taxation. Labor.
  • Market and evolution. Competitors. Positioning Offer. Distribution.
  • Demand analysis. Consumption habits. Purchasing process.

Validation

Potential Contact:

  • Distributors.
  • Customers.
  • Possible partners.

Fair assistance

  • 3.

  • 4.

Estrategia

Business Plan:

  • Strategy.
  • MIX.
  • Communication.
  • HR.
  • Economic viability
  • Financing.

Introducción

Start up:

  • HHRR training and recruitment.
  • Operations – Production.
  • Monitoring system.
  • International representation.
  • Fair attendance.
  • Commercial action.
  • Accompaniment.
  • Orders management.
  • Logistics – service
  • International outsourced management